Top 3 Features Today’s Buyers Are Prioritizing (Hint: It’s Not Granite)

Let’s bust the myth: granite countertops may still look timeless, but today’s buyers are more focused on functionality, flexibility, and lifestyle. Here's what’s really capturing their attention, and helping sellers get top dollar.

1. Efficient, Expandable Spaces & Storage

Forget formal dining rooms, they’re falling out of favor. Instead, flexible “infrastructure” is king.

Storage that makes sense. A staggering 94% of experts say buyers in 2025 want ample storage solutions next to top features like patio.

• Flexible, multi-use rooms. Dining rooms are out; flex rooms (offices, guest bedrooms, gyms) are in. Designers are replacing formal spaces with adaptable areas that serve daily needs.
• Even in smaller homes, buyers love open layouts, especially kitchens with islands, walk-in pantries, and specialized storage like wine or spice nooks.

Tip for sellers: Stage flexible rooms as multi-use zones. Highlight smart storage solutions, pantries, cabinetry, hidden closets, anywhere clutter can be contained.

2. Seamless Indoor - Outdoor Living

Buyers want more livable square footage—and they’re getting creative by stepping outside.

• Patios and porches are essential. The NAHB reports that 86% of buyers want a patio, and 81% want a porch, a clear sign that outdoor space is now a must‑have extension of the home.
• Outdoor kitchens, retreats, and wellness zones add real value. Covered patios, fire pits, and dedicated outdoor living features are highly prized.
• Organic modernism, use of natural materials, textured finishes, and wellness features like outdoor showers and wet rooms—can boost resale value by 3–3.5%, which translates to $12,000+ in added value according to Better Homes & Gardens.

Tip for sellers: Stage your outdoor spaces. Even a simple setup like a fire pit and seating or a small covered patio, photographed beautifully, can dramatically up your appeal.

3. Smart, Sustainable, and Stylish Tech

Buyers are paying attention to how a home works, not just how it looks.

• Smart home systems are expected. Features like wireless security, video doorbells, smart thermostats, and multi‑zone HVAC are increasingly sought, according to Business Insider.
• Sustainability sells. Energy-efficient upgrades, like insulation, Energy Star appliances, and solar-ready systems, are highly valued. One Zillow‑cited study found 80% of buyers prioritized energy-efficient features; others note durable appliances and insulation can greatly impact desirability.
• Niche, luxurious touches matter too. Spa-style wet rooms, saunas, artisanal tilework, and even home libraries or sculleries make listings stand out, contributing to both aesthetic charm and lifestyle appeal.

Tip for sellers: Make tech and efficiencies visible - mention smart systems in listings, highlight upgraded HVAC or insulation. Even low-cost, high-impact items like smart bulbs or programmable thermostats can go a long way.

Why Granite Doesn’t Lead Anymore

Granite still has strengths, durability, classic appeal, and lending a sense of quality, but it’s no longer the top deciding feature:

• While historically popular, its influence has waned. Buyers now favor layout, tech, storage, and sustainable value more than countertop style, according to FoxGranite Countertops.com.
• In some markets, buyers expect granite or quartz - but adding it doesn’t guarantee ROI unless aligned with common finishes in your area.

Summary for Sellers

By focusing on what buyers truly want - flexibility, outdoor utility, tech, and sustainability - you’ll update your listing strategy to match 2025’s demands, rather than leaning on outdated expectations like granite.